Email is consistently the highest-ROI channel in digital marketing.
But only if we’re doing it right.
Without the right strategy, your email marketing is just another content hamster wheel
Nothing beats email for educating and nurturing prospective buyers, and getting them ready to purchase from you.
But most businesses over-rely on newsletters and promotions, setting the stage for low engagement and mediocre results.
You can’t win email marketing by just throwing more words at your list and hoping it moves the needle.
Fortunately, email is one of the best channels for building “set it and forget it” assets to drive business results.
Especially when you focus on strategic sequences. They’re unsurpassed for nurturing prospect relationships and driving well-defined business outcomes.
If this keeps dropping to the bottom of your ever-growing to-do list, I can help you get it done.
“Sonia is one of the best writers in the content marketing space, period. Her unique mix of expertise, sass, and empathy clearly demonstrate how a distinctive voice can lead to content that resonates with the right people.”
Brian Clark, founder of Copyblogger, Further, and Longevity Gains
Your email marketing supertool: The strategic sequence
Strategic email sequences give every new prospect a white-glove onboarding experience to your company.
They let your audience get to know you at a deeper level, without losing focus on what they need and care about.
And they take advantage of what is often the best buying window for a new prospect — when their need is high and their enthusiasm is at its peak.
That’s why email sequences are some of the best ROI you’ll ever see from your copywriting budget.
Unlike newsletters, social posting, or launch content, strategic email sequences can keep working for years on end. And as your business evolves, a well-planned sequence is easy to update.
Email sequences are brilliant for:
- Starting off on a great foot with your new subscribers (and matching them to the solutions they’re looking for)
- Re-engaging a list that’s gone cold
- Respecting your audience by sending them the most relevant content at the perfect time
- Improving your retention and referral with exceptional client/customer onboarding
“It feels low-key miraculous to see our conversations about the issues turned into email copy that hits all the right notes.”
About Sonia Simone
If we haven’t spent much time together, I’m Sonia Simone.
I spent about ten years as a co-founder of Copyblogger Media. In that time, we published one of the most influential and popular content marketing sites on the web.
One of the cornerstones of my marketing approach has always been to build and sustain audience relationships — without sacrificing business strategy.
In my time with Copyblogger, and with dozens of clients since, email sequences have been my single favorite tool for driving more revenue and growing audience trust.
If you want your marketing to work harder and smarter, drop me a note. I’d love to help you get email marketing to live up to its promise in your business.
“Our business is much more than a way to earn an income, it is a part of us. Sonia helped us make a couple of key decisions that paid for the fee many times.
“The ideas we worked on doubled our earning potential.“
The email game is changing in 2024
Around 60-70% of commercial email messages go to a Gmail in-box. And this year, Google is putting its 800-pound gorilla suit on.
Luckily, the “hoops” we’re being asked to jump through are mostly things we should already be doing.
If you have an email list, you need to tick a few deliverability boxes.
Specifically, you need to make sure your domain has been authenticated with SPF, DKIM, and DMARC.
If the thought of figuring that out has you throwing up in your mouth a little, no worries — for my copywriting clients, I’m happy to have my incredibly capable operations person handle that for you. (Or if you feel more comfortable, I’ll send you the specifics for your own tech team.)
Unfortunately — that’s actually the easy part.
The trickier part is that senders will need to make sure their spam reports are low. You want to keep them under one spam click per 1000 messages sent.
You may think that this isn’t a big deal for your business. After all, you aren’t a spammer!
But sadly, there are still a lot of email subscribers out there who think “mark as spam” is the same thing as “I don’t need any more emails on this, thank you.”
In 2024, you must actively manage your engagement with your list.
That means giving your list lots of things to do that aren’t necessarily making a purchase. (No more flooding their in-boxes with irrelevant “buy or die” promotions.)
And you have to manage what I call the “invisible unsubscribes” — the folks who don’t open your email any more, but never bothered to quite click that unsubscribe button.
If your approach to this is, “I’ll just try really hard to be good,” I have to be frank: You are going to fail.
➡️ You don’t have time to make “being a virtuous email content creator” your whole personality.
Getting this right doesn’t have to take a ton of cash or time. But it does absolutely rely on working smart and strategically.
Get a quick — and lasting — win with your email marketing. Here’s how:
In the next 21 days, your email marketing can start earning its keep — and build value for your business for years to come.
Step 1: Sonia will do a quick audit to see what’s working — and not working — in your email marketing today.
Step 2: We sit down on a Strategy Call to go deep into the DNA of your business. Sonia brings 20+ years of content and business experience to the table, so we can make certain your sequence is driving real business results.
You’ll get a recording of these calls — because we nearly always uncover additional wins for you and your team to implement.
Step 3: Sonia will take 1-2 weeks to further research your business and build a Custom Strategy Map for your email marketing.
Your map will list out your business goals and the specific sequences to implement to get them done.
Step 4: The Quick-Start package includes one email sequence written for your list. (Or you can pick the Extra Value package and get two.) Sonia will start drafting your sequence as soon as you give the thumbs-up on your strategy map.
Step 5: Sonia will walk you through the final copy and we’ll wrap up any last fixes.
With your final copy, we’ll also hand your team the automation map they need to add your new sequence to your current email platform.
Limited time bonus
Sonia will hold a dedicated one-hour coaching call for your team on how they can align your regular email content (like broadcasts and newsletters) with your sequences, for a seamless audience experience.
Current Average Turnaround Time: 2-4 weeks
What you can do with your strategy map
Your quick-start package includes a strategy map — so you know exactly where you’re going next with your email marketing
Your quick-start package includes either one or two complete sequences.
But no matter how great any sequence is, it’s part of a larger plan.
One of the deliverables you’ll walk away with is a detailed plan for what messages to create next — and why.
If you want to build those out with me, that’s great! I’d love to get those done for you.
Or you may decide to take them in-house, or work with another writer you trust.
Having written more than million words of professional content, I know this:
The map is the hardest part.
Because it requires the deepest business thinking.
Take fastest path to a business win with a
Quick Start package
Plans and Pricing
Yes, we can build out a comprehensive custom content marketing plan for you if you prefer! But this is the quickest way to get a fast, sustainable win for your email marketing — making great use of your time and your cash flow.
Quick start
Custom strategy map + one email sequence
Typical turnaround: 2-3 weeks
- Audit of what’s working — and what needs attention — in your email marketing right now.
- Strategy call to uncover how email can generate more revenue and profit in your business.
- Custom email strategy map detailing how to build your most important revenue drivers.
- One powerful profit-building sequence that optimizes both your audience relationship and the health of your business.
- Implementation map for your team to get the messages into your system.
- Limited time bonus: A one-hour private training call for your team, tailored to your organization’s needs.
Choose from:
- A warm welcome sequence
- A re-engagement campaign to warm up a cold list
- An evergreen sales funnel to improve cash flow without launch headaches
Extra Value
Custom strategy map + two email sequences
Typical turnaround: 3-4 weeks
Get your custom strategy map, and leverage the work we’re doing by adding a second sequence for a great rate.
- Audit of what’s working — and what needs attention — in your email marketing right now.
- Strategy call to uncover how email can generate more revenue and profit in your business.
- Custom email strategy map detailing how to build your most important revenue drivers.
- One powerful profit-building sequence that optimizes both your audience relationship and the health of your business.
- Implementation map for your team to get the messages into your system.
- Limited time bonus: A one-hour private training call for your team, tailored to your organization’s needs.
Choose any two:
- A warm welcome sequence
- A re-engagement campaign to warm up a cold list
- An evergreen sales funnel to improve cash flow without launch headaches
The first step: Book a call to talk about your specifics
Because I work from proven structures — not templates — we should touch base before we begin work. I’ll make sure I’m the right writer for your project, and of course I’m happy to answer any questions you have.
Cookie cutters are nice for holiday treats — not for your business.
Let’s talk about your specifics!
In more than two decades as a professional content marketer, I’ve developed some great processes and systems for getting business results with strategic content.
But no one approach works for every business. And your business is a unique combination of your expertise, your topic, and the audience you attract.
To make sure we’re a great fit, and to answer any questions you might have, use the link below to book a quick call.
Or if you prefer, shoot me an email and we can work that way.
(By the way, I don’t believe in weird, high-pressure sales BS. As a founder, I loathe it when people waste my time, and I know you do, too.)