Sonia Simone’s new site for entrepreneurs and content creators!
Fierce creativity in a business context
Strategy, creativity, ethical business, and true productivity
Part of our mission is to get you the advice (and a bit of inspiration) you need to make your projects happen. We talk about strategy, creativity, and the structures that support true productivity.
If content creation has you overwhelmed, try building it on a better framework
We had a great question from Tricia yesterday on my YouTube live, asking for thoughts on a three-tier offer model. You’ve seen this one — it’s the “silver/gold/platinum” set of choices.
My focus for 2023 is entirely on getting you a more sustainable, profitable business model that respects who you are as an individual.
As the world's problems become more complex, thought leaders have an opportunity: Evolve to a role that's less hierarchical and more focused on community and diversity.
If there's a task on your list that just isn't getting done, try these troubleshooting tips
Before going down another productivity rabbit hole, make sure you're giving yourself credit for what you already have managed
8 of my favorite resources and tools for a more productive work life, even when the environment is full of distractions.
The right — and wrong — ways to reward yourself when you're trying to get more done.
When your brain isn't cooperating with your big plans, put your energy and attention here
A month of tips, tricks, strategies, and support to be more productive — even if you suspect you might be a complete flake
I’m writing this from the resort lobby after the CEX (Creator Economy Expo) event, and I wanted to share a few of the (many) big ideas that I’m coming away with. The event had amazing energy and a terrific mix of people. And everyone I talked with has a head full of bees, thinking about …
Writing is at the core of my business life, and it pretty much always has been. I’ve worked as an in-house marketing director, a freelancer, and the founder of successful businesses. Writing was a cornerstone of all of those. And along the way, I’ve discovered some toxically terrible pieces of writing advice that get repeated …
Back in the ten-or-so years I spent at Copyblogger, we’d often start thinking about April Fool’s content months in advance. Some people hate the tradition of publishing prankish or silly content on the first of April. But — maybe because we were a pretty formal, reserved brand most of the time — we embraced it. It’s really easy for April …
A few months before the first lockdown, I found myself having dinner at a long table with a bunch of smart, capable, and enjoyably mouthy women. Any time you bring a crew like this together, eventually someone starts banging on the table and shouting, “Why do we put up with this nonsense?” (Real talk, the …
It's not a tablet of twelve laws to obey. It's a suggestion for patterns that you can work with, instead of fighting.
Watch for these and learn how to work with them, and your projects will be more successful with fewer hassles.
"Slow" business does not mean "foolish" business
If you're overwhelmed by the courses on your hard drive, you aren't alone. Here's how to focus on what matters now ... and leave the rest for another day.
Sometimes we get lucky enough to get an outright referral. But more often, we build our audiences when other people share our content.
The reality is, you have dozens of ideas every day that could be turned into excellent blog posts, podcast scripts, videos or other content. You're just losing them before they can get written.
You can do all the planning in the world. But it isn’t until you start publishing that you find out what works, what doesn’t, and what needs a good tweak.
If your conversions are really low, this might be the problem.
VEP is the framework that makes sure your content is always on target.
