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SUMMER 2025
This summer, join us for focused workshops on how to improve your profit and conversions step by step. Our summer workshops are streamlined, so you can cross tricky tasks off your list without a ton of time, energy, or budget!
July, 2025
Workshop: Marketing in a Summer Slump
Tuesday, July 15, 12:30 PM Eastern U.S.
It’s just a fact of business life: Some times of the year are easier to market in than others. Typically in the Northern Hemisphere, most of us are looking at a “summer slump” in July and August, as our customers are scheduling family vacations and time off. (We’ll see another one in November and December, unless your business makes a great holiday gift.)
In this session, we’ll learn how to:
- Understand what the summer buyer needs from us, and how they’re different
- Create easier-to-buy versions of our offers for slump months
- Plant seeds for the next “harvest period” (September is often terrific)
- Map our marketing to what our buyers are thinking about
August, 2025
Workshop: Create an easy-to-buy version of your offer
Is your digital business more complicated than it needs to be? In this workshop, Sonia will teach you how to create a simpler version of what you have to offer. We’ll walk away with a package that’s easy to sell and easy to deliver. It could be a done-for-you package, a done-with-you course, or a productized service … or something that’s the perfect fit for your specific business.
In this session, we’ll learn how to:
- Pick a marketable idea for your simplified offer
- Design and launch your offer (and safely park your other great ideas for another day)
- Pack your offer with the value your buyer needs
- (Optional) Design an upgrade bonus to make the most of your “platinum” buyers
September, 2025
Workshop: Get your sales page written
Sales pages are some of the most intimidating copy we write for our business — and some of the most expensive to have someone write for us. In this workshop, Sonia will walk you step by step through her quick process to get a “minimum viable” sales page written … and optimize it as you go for greater returns.
Upcoming course catalog
We’ll be adding these courses to the 2025 schedule based on student interest.
The Remarkable Writer’s Workshop
A six-week course designed for copywriters and content creators, to strengthen your writing voice and make your words remarkable.
The Ambitious ADHD Entrepreneur
Having ADHD doesn’t mean you don’t have big goals! And you can make them happen — but the usual “just work harder” advice isn’t helpful for you. We’ll learn strategies and frameworks for tackling your big dreams and doing epic work.