In today’s world, you don’t just need a website. You need a powerfully authoritative flagship.
If your site is stuck on “Just OK,” it’s easier than you might think to transform it from ordinary to outstanding.
Week after week, you’ll develop a powerful brand message for your business — one that’s unique to you and your skills.
Then we’ll take your unique message and turn it into compelling copy for all the essential pages on your website.
Working together, so you get it done. And with private time with Sonia, to get you through any tricky spots.
⭐️ This program has a 4.8 out of 5 star rating on Maven.
Our next cohort is scheduled to start on February 1, 2024.
Sorry, this cohort is now closed! Stay connected with Sonia for a possible cohort in the autumn.
take an in-depth look at your important business questions
Website questions are business questions
And business questions are hard to answer.
- What makes you different … really?
- What kind of people can you truly serve on a deep level?
- Where’s the smartest place to put your business focus in the next quarter? For the rest of this year?
These are the questions we tend to jump over, because they’re uncomfortable. But if you skip right to trying to implement, one of two things will happen:
- You’ll do the wrong thing quickly
- You’ll stall out, because on some level … you know you’re doing the wrong thing quickly
That’s where “Done with You” comes in.
The Flagship isn’t another course that you can put off watching for months (or years).
We sit down together, in a small group, to actually hash out the answers to deep questions.
The Flagship also includes individual critiques from Sonia. With every milestone, you’ll get an experienced pair of eyes to let you know,
“You’ve got this. Click Publish!”
And it includes two private coaching calls — to dig deep and unearth the true potential of your business.
It comes together to form an engine of support and accountability to get this project done — and get you a site you’re proud to share by late February.
Who the Flagship is For
Freelance writers
This done-with-you program is perfect for freelance writers who are comfortable writing content, but their sites lack a strong business strategy.
Digital entrepreneurs
It’s also a great fit for entrepreneurs who want to strengthen their thought leadership to support their business goals.
Coaches, course creators, and consultants
If your website needs to do a better job attracting and nurturing the right clients and customers, this program will help
Here’s what we cover in the cohort:
Week 1: Fuel Up: The Creative Kickoff
This session will get us ready for a powerful time together. We’ll answer some deep business questions with fun and creative freewriting exercises.
You’ll also get the framework that you’ll rely on over and over to keep your site content on track and relevant for your audience — without sacrificing your unique voice and personality.
This week you’ll create:
✅ A high-level map of your goals and positioning. Everything else you do with your website gets a zillion times easier once you have this down!
📌 You’ll be ready to reach out more confidently to your best buyers, and explain why you’re such a good fit.
Week 2: Star Chart: Your Unique Message
This week includes powerful exercises to discover your unique content fingerprint, and craft web copy that’s unmistakably yours.
These go way deeper than typical “value proposition” exercises, to make sure your web copy is powerful, resonant, and consistent..
This week you’ll create:
✅ A unique positioning statement for your business. This lets you express your remarkable winning difference in a way that no one else can copy.
✅ An engaging About page that communicates that difference and builds trust with your best buyer.
📌 You’ll be ready to share your page confidently with prospects who are the perfect fit for your business.
Week 3: Rock Your Offer
Your website exists to make it easy for the right people to say Yes to what you have to offer. This week is all about making that offer compelling and irresistible!
This week you’ll create:
✅ A sharp, focused offer for a product, service, or course.
✅ A compelling Work with Me or other “money” page.
📌 You’ll be ready to promote a desirable signature offer that showcases your skills and strengths.
Week 4: Sustainable Content: Building Content Assets
If you think you have to burn yourself out on a never-ending content treadmill, this week is for you.
We’ll look at how to put content together in well-crafted sequences, as well as better strategies for ongoing content like blogs or podcasts. And we’ll look at the ways that content serves well-defined business goals, so you’re never creating work “to fill the calendar.”
This week you’ll create:
✅ A map for a simple content path that educates your best buyer.
✅ An engaging Opt-in page that builds your audience.
📌 You’ll be ready to send more traffic to your site, knowing that you’re capturing every ounce of the attention you earn.
Week 5: Finding Better Clients
This session is all about finding the prospects that will turn into excellent clients. We’ll talk about how content can support a smart outreach strategy, and how to build a “client zone” (or more than one) for your site.
This week you’ll create:
✅ A documented strategy — specific to you — for finding your best buyers.
📌 You’ll be ready to grow your business on your own terms — without waiting for referrals or repeat business to fall into your lap.
Week 6: (New this year) Conversion pages
Most of this program takes a content-focused approach. But that doesn’t mean just publishing a lot of creative content and hoping someone picks you.
This week, we’ll look at simple frameworks you can use for sales pages and other conversion copy. We’ll also talk about where conversion actually happens. (Because there’s no copywriting magic word that turns traffic into money.)
We’ll also look at the two biggest reasons that websites fail to convert visitors into buyers.
This week you’ll create:
✅ Effective sales copy you can use on your website or email list.
📌 You’ll be ready to write a quick, effective sales page, any time you have an idea for a new product or service.
Bonus: Two private coaching calls with Sonia Simone
Although I’ll be right there with you during the lessons, there’s no substitute for one-on-one time to get into your unique business situation.
This course includes two one-on-one sessions with Sonia. You can use them to work on business, content, marketing, team-building, or anything else that’s on your mind!
These calls have a $1300+ value.
Bonus: (Optional but recommended) Stay on track with live weekly goal-setting sessions
Every week, you’ll be able to meet with us live for 15 minutes to set your goals and priorities for the week. This is a powerful habit for staying focused on the right tasks, at the right time. You get six full months of access to these sessions.
These implementation sessions have a $500 value
Optional (but recommended) add-on: An advanced workshop on SEO Tactics
New this year, Chris Garrett (co-author of the classic content marketing book ProBlogger, as well as too many business accomplishments to list here!) is joining us with a bonus workshop on SEO.
You even get a private call with Chris, where he’ll analyze your site’s SEO and monetization, and provide a report with suggested improvements.
This optional extra workshop is normally priced at $499. You can add it for $250.
The daily exercises and homework have helped me pay attention to dialogue and telling details. It reminds me that all those things that I consider “goofing around” are actually useful and help me develop my writing voice. It’s so much fun to combine work and creative play like that.
Your workshop gave me a new perspective in looking at what I know (tech-y stuff) and presenting it in a way that resonates with my readers.
Sonia delivers wise content with a delightful dry wit and an artist’s eye. I use her advice every day. You will, too.
Program Fee for the Content Flagship
Get started this month and have a website you’re proud to share by late February
$2495
Or choose a multi-pay option of $875 for 3 months
– Six live sessions with Sonia (these are recorded, of course)
– Bonus session on Email Marketing Best Practices
– Six months of group implementation sessions
– Sonia’s feedback and suggestions on your key website pages
– Two private coaching calls with Sonia Simone
Sorry, this cohort is now closed! Stay connected with Sonia for a possible cohort in the autumn.
Got questions?
I’m not a super advanced copywriter, will this program be too advanced for me?
The Flagship is designed to help you walk through your key messages in your own natural, human voice.
It’s not about “copywriting” in a traditional sense — it’s about putting your own words together, making sure they resonate, and getting them onto your site so that other folks can see your value.
And Sonia is on hand as your personal “copy chief,” to make sure that you’re saying exactly what you want to say … before you click Publish.
I am a professional copywriter, is it weird for me to take this?
If you’re like a lot of terrific copywriters, the expression “the cobbler’s children have no shoes” makes you laugh bitterly and wonder if it’s too late for a career in show business.
To make it worse, a lot of us find that the most horrible copywriting job you’ll ever tackle is to try to write about yourself.
The Flagship is about helping you get out of your own way — whether you’re an accomplished professional writer or not.
I’m not sure what to talk about in the private coaching calls
That makes sense — because we haven’t dived into the work yet! The coaching calls are there to provide a deeper level of support when you need it.
You actually don’t need to use the calls to talk about your website. But most people find that when they tackle a business question — like your offer, your pricing, or your ideal customer — they end up wanting a way to get those insights onto their website.
If you choose the three-pay option, you’ll be eligible to book your first call right away, and the second call when we receive your final payment.
But whichever plan you choose, you have a full year to book your calls. They’re your calls, to use in the way you find most useful.