Grossed out by marketing funnels? Try this instead
"Funnel" isn't a dirty word, but it's not necessarily the most useful metaphor, either. Consider building a path to purchase instead
Content marketing strategy and techniques for driving specific results.
Email sequences: The lazy marketer’s best friend
The best time to write your welcome sequence is before you write any other content.
The second-best time is today.
Content Marketing Problem #1 of 2: Nobody goes there any more, it’s too crowded
Stop dropping PhD levels of work onto your audience — especially with your free content
No, content marketing is not a “soft” skill
Your work needs to be strategic, because writing is expensive. But if the work doesn’t really serve the audience, you’ll never get to a place where the strategy matters.
What’s the difference between content marketing and copywriting?
Content marketing and copywriting look like two different things — but that can hold you back.
The antidote to a noisy, cluttered content environment
In a post-content-shock world — create a “walled garden” to protect your audience's attention.
The 4 essential elements of an offer people actually want to buy
When you're skilled at putting offers together, you become "good at business." Here's what you need to keep in mind.
Upgrade every aspect of your business with the Breakthrough of Positioning
When you've answered the big questions in your business, you can consider: What does the premium version of this look like?
Reach your goals sooner with The Breakthrough of Process
Business is a lot less sustainable when you're constantly winging it.
The first breakthrough you need for serious business growth
You have to feel your value in your own bones before you can go out and sell it effectively.
The VESPA framework for business-building content
If content creation has you overwhelmed, try building it on a better framework
New for 2023 — Announcing the Offer Accelerator
My focus for 2023 is entirely on getting you a more sustainable, profitable business model that respects who you are as an individual.
Before you try another productivity hack, give this a try
Before going down another productivity rabbit hole, make sure you're giving yourself credit for what you already have managed
Tools and resources for “flake-friendly” productivity
8 of my favorite resources and tools for a more productive work life, even when the environment is full of distractions.
Rewards and reinforcement: Can you bribe yourself into being productive?
The right — and wrong — ways to reward yourself when you're trying to get more done.
5 practical essentials for “Slow Business” adventurers
"Slow" business does not mean "foolish" business
Why do people share content?
Sometimes we get lucky enough to get an outright referral. But more often, we build our audiences when other people share our content.
3 signs your content is attracting the wrong audience
You can do all the planning in the world. But it isn’t until you start publishing that you find out what works, what doesn’t, and what needs a good tweak.
When they need it … but they don’t want it
If your conversions are really low, this might be the problem.
Meet VEP: The bones of your content marketing strategy
VEP is the framework that makes sure your content is always on target.