This is the first post in the Four Breakthroughs series. Stay tuned for all four!
I wanted to share a few topics that I’m seeing come up a lot with my coaching clients.
I’m calling them the Four Breakthroughs. When we can work skillfully with these four issues, we’re able to move past overwhelm and frustration, and start making real progress in our businesses.
The first breakthrough is mindset. (I bet you could have predicted that.)
Now — is business success only about mindset?
Just like a car is more than a tank of gas, your business is made of a lot of intersecting pieces, and they all have to work smoothly together.
But without some gas in the tank … you’re not going anywhere
Marketing strategy, client processes, offer design, cash flow — all of these are super important.
But until you get your head in the right place, you can’t take the right steps to make any of them work.
My colleague Pamela Wilson has a saying that I like a lot:
“The first sale is to yourself.”
To me, that means that whatever you want to do with your business, you have to feel that confidence and value in your own bones, before you can go out and sell it effectively.
Of course, mindset is a huge topic. There are so many ways to get to a healthier and more confident place.
Let’s work on just one for today:
I want you to watch out for — and learn to let go of — the feeling that you’re “asking for a favor” when you sell your product or service. (Or even worse, that you’re bugging people by talking with them about what you do.)
And one of the best ways to do that is to:
Put your goals and your clients’ goals in the right order
Lots of “business advice” types will tell you to visualize the success you want. The amount of revenue, the nice things you’ll be able to buy, the vacations you can take.
Those aren’t bad things to think about!
Just be careful not to put the cart before the horse.
You’re smart to focus on growing your business.
But the first step is to get hyper focused on how you create a meaningful transformation for your clients and customers.
Because I will tell you — while making great money is really fun (and worth working on!), helping people make real transformation is one of the most amazing feelings you’ll ever have.
And it’s not either/or. When you put these in the correct order, you can absolutely have them both.
It may take a little time to get comfortable
You might not have an immediate idea of the most powerful transformations you create with your business. It’s amazing how often we sell ourselves short.
Answer these two questions for yourself today:
- What are your best clients able to do, feel, become, and believe after they work with you?
- And why does that matter deeply to them?
Don’t just reply in your head — write the answers out. And let yourself reflect on what you come up with.
I hope you’ll join me again tomorrow. I’ll be talking about a very pragmatic second Breakthrough — the Breakthrough of Process.