Why I don’t (necessarily) love silver / gold / platinum
We had a great question from Tricia yesterday on my YouTube live, asking for thoughts on a three-tier offer model. You’ve seen this one — it’s the “silver/gold/platinum” set of choices.
New for 2023 — Announcing the Offer Accelerator
My focus for 2023 is entirely on getting you a more sustainable, profitable business model that respects who you are as an individual.
Thought Mentorship: The next evolution of thought leadership
As the world's problems become more complex, thought leaders have an opportunity: Evolve to a role that's less hierarchical and more focused on community and diversity.
✅ To-do list got you down? Try this checklist to troubleshoot your productivity
If there's a task on your list that just isn't getting done, try these troubleshooting tips
Before you try another productivity hack, give this a try
Before going down another productivity rabbit hole, make sure you're giving yourself credit for what you already have managed
Tools and resources for “flake-friendly” productivity
8 of my favorite resources and tools for a more productive work life, even when the environment is full of distractions.
Rewards and reinforcement: Can you bribe yourself into being productive?
The right — and wrong — ways to reward yourself when you're trying to get more done.
The first key to “flake-friendly” productivity: Preserving your momentum
When your brain isn't cooperating with your big plans, put your energy and attention here
Join me for a month of Flake-Friendly Productivity!
A month of tips, tricks, strategies, and support to be more productive — even if you suspect you might be a complete flake
5 Big Ideas from the CEX 2022 conference
I’m writing this from the resort lobby after the CEX (Creator Economy Expo) event, and I wanted to share a few of the (many) big ideas that I’m coming away with. The event had amazing energy and a terrific mix of people. And everyone I talked with has a head full of bees, thinking about …
5 toxic pieces of advice that are hurting your writing
Writing is at the core of my business life, and it pretty much always has been. I’ve worked as an in-house marketing director, a freelancer, and the founder of successful businesses. Writing was a cornerstone of all of those. And along the way, I’ve discovered some toxically terrible pieces of writing advice that get repeated …
The right (and wrong) ways to handle April Fool’s content
Back in the ten-or-so years I spent at Copyblogger, we’d often start thinking about April Fool’s content months in advance. Some people hate the tradition of publishing prankish or silly content on the first of April. But — maybe because we were a pretty formal, reserved brand most of the time — we embraced it. It’s really easy for April …
Why I launched a new site in 2022
A few months before the first lockdown, I found myself having dinner at a long table with a bunch of smart, capable, and enjoyably mouthy women. Any time you bring a crew like this together, eventually someone starts banging on the table and shouting, “Why do we put up with this nonsense?” (Real talk, the …
The 12 Laws of Fierce Business – Part 1
It's not a tablet of twelve laws to obey. It's a suggestion for patterns that you can work with, instead of fighting.
The 12 Laws of Fierce Business – Part 2
Watch for these and learn how to work with them, and your projects will be more successful with fewer hassles.
Why do people share content?
Sometimes we get lucky enough to get an outright referral. But more often, we build our audiences when other people share our content.
How to build an impressive stash of ideas to write about
The reality is, you have dozens of ideas every day that could be turned into excellent blog posts, podcast scripts, videos or other content. You're just losing them before they can get written.
3 signs your content is attracting the wrong audience
You can do all the planning in the world. But it isn’t until you start publishing that you find out what works, what doesn’t, and what needs a good tweak.
When they need it … but they don’t want it
If your conversions are really low, this might be the problem.
Meet VEP: The bones of your content marketing strategy
VEP is the framework that makes sure your content is always on target.