Sonia Simone’s new site for entrepreneurs and content creators!
Fierce creativity in a business context
Does content marketing mastery mean you’re the best in every category? The best copywriter, the best graphic designer, the best blogger? And what does it take to be the best? The off-the-cuff answer is 10,000 hours, popularized by the Malcolm Gladwell book Outliers. That’s what you need to become a renowned concert violinist, a brilliant mathematician, a …
"Funnel" isn't a dirty word, but it's not necessarily the most useful metaphor, either. Consider building a path to purchase instead
The best time to write your welcome sequence is before you write any other content.
The second-best time is today.
Yes, you can learn to publish your content more consistently.
No, you don't have to work like a dog to do it.
Stop dropping PhD levels of work onto your audience — especially with your free content
Your work needs to be strategic, because writing is expensive. But if the work doesn’t really serve the audience, you’ll never get to a place where the strategy matters.
The 4 success factors that make the most difference for business owners
It's really easy for April Fool's content to misfire — but there are ways to do it right
Content marketing and copywriting look like two different things — but that can hold you back.
In a post-content-shock world — create a “walled garden” to protect your audience's attention.
When you're skilled at putting offers together, you become "good at business." Here's what you need to keep in mind.
It's sweet. It's savory. It's just a little spicy. It's addictive.
The most successful business owners you know aren't as "innately confident" as you think they are.
When you've answered the big questions in your business, you can consider: What does the premium version of this look like?
Business is a lot less sustainable when you're constantly winging it.
You have to feel your value in your own bones before you can go out and sell it effectively.
If content creation has you overwhelmed, try building it on a better framework
We had a great question from Tricia yesterday on my YouTube live, asking for thoughts on a three-tier offer model. You’ve seen this one — it’s the “silver/gold/platinum” set of choices.
My focus for 2023 is entirely on getting you a more sustainable, profitable business model that respects who you are as an individual.
As the world's problems become more complex, thought leaders have an opportunity: Evolve to a role that's less hierarchical and more focused on community and diversity.
If there's a task on your list that just isn't getting done, try these troubleshooting tips
Before going down another productivity rabbit hole, make sure you're giving yourself credit for what you already have managed
8 of my favorite resources and tools for a more productive work life, even when the environment is full of distractions.
The right — and wrong — ways to reward yourself when you're trying to get more done.
