When you've answered the big questions in your business, you can consider: What does the premium version of this look like?
Content marketing strategy and techniques for driving specific results.
Business is a lot less sustainable when you're constantly winging it.
You have to feel your value in your own bones before you can go out and sell it effectively.
"Funnel" isn't a dirty word, but it's not necessarily the most useful metaphor, either. Consider building a path to purchase instead
If content creation has you overwhelmed, try building it on a better framework
My focus for 2023 is entirely on getting you a more sustainable, profitable business model that respects who you are as an individual.
Before going down another productivity rabbit hole, make sure you're giving yourself credit for what you already have managed
8 of my favorite resources and tools for a more productive work life, even when the environment is full of distractions.
The right — and wrong — ways to reward yourself when you're trying to get more done.
"Slow" business does not mean "foolish" business
Sometimes we get lucky enough to get an outright referral. But more often, we build our audiences when other people share our content.
You can do all the planning in the world. But it isn’t until you start publishing that you find out what works, what doesn’t, and what needs a good tweak.
If your conversions are really low, this might be the problem.
VEP is the framework that makes sure your content is always on target.