The first key to “flake-friendly” productivity: Preserving your momentum
When your brain isn't cooperating with your big plans, put your energy and attention here
Join me for a month of Flake-Friendly Productivity!
A month of tips, tricks, strategies, and support to be more productive — even if you suspect you might be a complete flake
5 Big Ideas from the CEX 2022 conference
I’m writing this from the resort lobby after the CEX (Creator Economy Expo) event, and I wanted to share a few of the (many) big ideas that I’m coming away with. The event had amazing energy and a terrific mix of people. And everyone I talked with has a head full of bees, thinking about …
5 toxic pieces of advice that are hurting your writing
Writing is at the core of my business life, and it pretty much always has been. I’ve worked as an in-house marketing director, a freelancer, and the founder of successful businesses. Writing was a cornerstone of all of those. And along the way, I’ve discovered some toxically terrible pieces of writing advice that get repeated …
Why I launched a new site in 2022
A few months before the first lockdown, I found myself having dinner at a long table with a bunch of smart, capable, and enjoyably mouthy women. Any time you bring a crew like this together, eventually someone starts banging on the table and shouting, “Why do we put up with this nonsense?” (Real talk, the …
The 12 Laws of Fierce Business – Part 1
It's not a tablet of twelve laws to obey. It's a suggestion for patterns that you can work with, instead of fighting.
The 12 Laws of Fierce Business – Part 2
Watch for these and learn how to work with them, and your projects will be more successful with fewer hassles.
5 practical essentials for “Slow Business” adventurers
"Slow" business does not mean "foolish" business
Just in time vs. Just in case: How to be a better learner
If you're overwhelmed by the courses on your hard drive, you aren't alone. Here's how to focus on what matters now ... and leave the rest for another day.
Why do people share content?
Sometimes we get lucky enough to get an outright referral. But more often, we build our audiences when other people share our content.
How to build an impressive stash of ideas to write about
The reality is, you have dozens of ideas every day that could be turned into excellent blog posts, podcast scripts, videos or other content. You're just losing them before they can get written.
3 signs your content is attracting the wrong audience
You can do all the planning in the world. But it isn’t until you start publishing that you find out what works, what doesn’t, and what needs a good tweak.
When they need it … but they don’t want it
If your conversions are really low, this might be the problem.
Meet VEP: The bones of your content marketing strategy
VEP is the framework that makes sure your content is always on target.